Under the Tree Guarantee
This project promoted Wilson’s holiday “Under the Tree Guarantee,” which ensured delivery of custom gloves by December 24 if purchased by October 23, while also featuring a limited-time gift-with-purchase (custom glove buyers received a corresponding t-shirt).
The goal was to refresh Wilson’s new custom visual identity for the holiday season—maintaining brand consistency while creating designs that felt distinct from evergreen assets. I developed graphic-forward concepts that highlighted both customization and holiday themes, incorporating elements like the UTTG badge, colorful lighting, and festive compositions. The creative system was designed to work across multiple touch points, including email modules and campaign assets throughout the promotional period.
